With Spooky Season in full swing, POP MART — the global collectibles leader behind viral characters like LABUBY and CRYBABY — is dropping its latest collection this October: WHY SO SERIOUS.

The series transforms fan-favorite POP MART IPs, including Twinkle Twinkle, MOLLY, Dimoo, HACIPUPU, and LABUBU into circus-inspired characters — reimagined as playful, collectible vinyl bag and pendant charms, perfect for bag accessories, seasonal styling, and the booming “kidult” collectibles market.

Collection highlights:

• Vinyl Plush Pendant Blind Boxes ($42.99): Eight core designs, including Juggling Clown Labubu, Rainbow Jelly Bean Twinkle Twinkle, Flame Clown Dimoo, and more. Plus: two secrets — Bubblegum Twinkle Twinkle (1/40 odds) and a Super Secret Moonlit Mask Labubu (1/80 odds). Each pendant is ~16cm tall with movable detailing.

• CRYBABY Vinyl Plush Blister Pack ($50.99): A standalone premium release within the series, featuring POP MART’s beloved CRYBABY character reimagined in clown form.

• Pendant Chain Blind Boxes ($19.99): Smaller, chain-style collectibles for everyday accessorizing.

• LABUBU Candy Pouch ($34.99): ​​Embrace the charm of LABUBU with this delightful candy pouch, where functionality meets fun in the most adorable way.

With its bold theatrical design, seasonal edge, and the thrill of blind-box collecting, WHY SO SERIOUS is poised to be one of POP MART’s most talked-about fall launches — bridging fashion accessories, fandom, and lifestyle culture just in time for Halloween. Most recently, MOLLY and CRYBABY joined cult-favorite LABUBU in POP MART’s top five performing IPs.