Whenever There Is Trouble…

After years of inactivity, Hasbro is finally bringing back G.I.Joe in full force. Dipping their toes into the water earlier this year with the announcement of a new 6-inch Classified figure series, the relaunch of the official G.I.Joe website – GIJoe.com – confirms that Hasbro is again devoted to the brand that made them famous. On the site, fans can find info on the two warring factions, history of the brand, news on the upcoming Snake Eyes: G.I.Joe Origins movie, comics, product and more.

Of particular note is an in-depth look on many of the G.I.Joe characters, including new character art and a Classified Files section. What that means for the toyline is anyone’s guess, but I don’t think Hasbro would reveal so much backstory without a reason.