The hedge fund groups that have taken control of the Toys R US brand in the U.S. are looking to revive the company. According to reports in the Wall Street Journal (via CBR), they have cancelled plans to auction off the brand assets. The controlling lenders seem to have filed court documents revealing their intention to revive the  Toys R Us and Babies R Us brands. These are the same lenders who opted to close all 800 stores in June as opposed to reorganization. Though they received qualified bids for the brand assets, the lenders feel they can » Continue Reading.

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