Bandai America Partners With Loot Crate and Tile To Showcase the Original Virtual Pet Through Giveaways and More

El Segundo, CA – October 1, 2018 – Bandai America welcomed back the Original Tamagotchi yesterday, with both the first and second generations available immediately online and at retail. The company also revealed that the launch of the Original Tamagotchi will be supplemented with two new partnerships featuring Loot Crate and Tile.

“We wanted to do something unique and special for the return of the Original Tamagotchi, and collaborate with companies that share our vision of bringing back this beloved classic series,” said Tara Badie, Bandai America Marketing Director. “The partnerships with Loot Crate and Tile will showcase the original virtual pet like never before and we believe that they will be true collector’s items.”

Loot Crate will be creating buzz for the Tamagotchi return through October when eight Tamagotchi devices will be randomly put into various Loot Crates, Loot Gaming and Loot Anime boxes which are distributed to their customers through their proprietary subscriptions. In addition, Loot Crate will give away two Tamagotchi to randomly-

selected people over Twitch. To find out more information, please visit www.lootcrate.com.

Tile, creator of leading Bluetooth tracking devices and finding platform, will create and execute a themed promotion supporting the product launch of Tamagotchi, which will feature 5 paired giveaways of Tile and Tamagotchi devices through Tile’s social media. The promotion will run for five days leading up to the launch.

Each Tamagotchi device is sold individually with a suggested retail price $19.99. Tamagotchi devices will be available online and at the following locations: Target, Amazon, GameStop, Best Buy and Barnes & Noble. For more information, please visit www.bandai.com.

Bandai will also be releasing a Tamagotchi based on Sanrio’s lazy egg character, Gudetama – coming out in 2019.

Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Dragon Ball®, Miraculous and Tamagotchi®, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Video Games and Online Entertainment and Film and Music. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.

Founded in 2012, Loot Crate is a leading subscription commerce platform targeting super fans of entertainment franchises. Loot Crate partners with major studios, game companies, comics publishers, professional sports leagues and personalities in the shared curation of premium and exclusive consumer products in themed mystery boxes, delivered directly to subscribers’ doorsteps. Loot Crate was ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000 as well as #1 on Deloitte’s Fast 500 list for 2016. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com and for sports subscriptions please see www.sportscrate.com.

Tamagotchi: ©BANDAI, WiZ

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