Youtooz, the company turning nostalgia and internet culture into amazing products that people love, today announced its latest collaboration with King Features, a unit of Hearst Newspapers and home to some of the world’s most popular entertainment characters. A five-inch vinyl Popeye the Sailorman collectible figure, complete with spinach in hand, is the latest product launched by the two companies. Youtooz x Popeye is available today for pre-order via Youtooz’s website.
Inspired by the buzz around Popeye’s 90-year anniversary in 2019, Youtooz decided timing was perfect to add Popeye to the roster of other Youtooz nostalgic icons like Arthur and Bob Ross. The sculpt was designed to capture one of his most iconic and well-known actions — eating spinach to get ‘Popeye strong.’ The new Popeye figure was developed through joint teamwork to ensure that its style and design would capture the essence of the Popeye brand, highlighting those timeless elements of his character that most resonate with consumers.
“We’re embracing this opportunity to transform the joy inspired by King Features’ iconic and nostalgic characters online into amazing products fans can display in their homes,” said Austin Long, co-founder, Youtooz. “King Features is a treasure trove of cartoons and comics that have lived on for generations within American culture. Working with their IP allows us to leverage this long history of fandom within the new internet culture economy, expanding our audience base across a multitude of generations.”
“Youtooz did a great job transforming Popeye into a collectible figure that captures his iconic status within pop culture,” said Jarred Goro, vice president, North American licensing, King Features. “We value our continued partnership with them and this opportunity for Popeye to expand his fandom to new audiences within both the digital and physical worlds is exciting.”
“It has been a privilege for us at Youtooz to work with such an iconic character as Popeye and put our own unique spin on the brand,” said Bryce Cochrane, creative director, Youtooz. “We are excited for our Youtooz fans to get their hands on this collectable and become part of the Popeye fandom.”