(LOS ANGELES) February 18, 2025 – Get ready to set sail! Moose Toys and Netflix are joining forces on a global licensed toy line to bring fans of the epic live-action show, ONE PIECE, exciting new ways to immerse themselves into the world of Luffy and his band of Straw Hat Pirates. Fans can dive into the thrilling adventure with an extensive new line of toys including action figures, playsets, plush, roleplay and collectibles of Captain Monkey D. Luffy, and his pirate crew Zoro, Nami, Usopp, and Sanji.

“This ONE PIECE collection with Netflix and Tomorrow Studios represents our first licensing deal with the entertainment giant and a significant next step in the expansion of our portfolio,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys. “In ONE PIECE you have a captain who’s all in on a quest for new adventures, with a trusted crew, which makes for a great analogy to the way that Moose Toys does business with our partners. We cannot wait to embark on this adventure with Netflix and deliver a treasure trove of awesome new toys full of Moose innovation to delight fans of the popular series.”

ONE PIECE follows the tale of the daring young pirate, Monkey D. Luffy, who has a dream of becoming King of the Pirates by finding the legendary ONE PIECE treasure. On his quest Luffy encounters other pirates, bounty hunters and corrupt generals. Some turn out to be fierce enemies who he must overcome using his wit, cunning and (sometimes) his elastic superpowers. On his quest he also gains steadfast allies like Nami, Roronoa Zoro, Usopp and Sanji, end up becoming his friends and join his crew – The Straw Hat Pirates – and mission for the ONE PIECE.

Based on Eiichiro Oda’s legendary and beloved manga series, ONE PIECE is a live action pirate adventure created in partnership with Shueisha and produced by Tomorrow Studios. The first season of ONE PIECE sailed into Netflix’s Global Top 10 Shows where it spent eight weeks; it debuted in the Top 10 in 93 countries and at #1 in 46, and gathered 71.6M views in the first four months on Netflix. The live-action series sparked joy worldwide with a 95% Audience Score on Rotten Tomatoes, uniting fans of all ages in celebration of Straw Hat’s voyage of hope and boundless spirit of adventure.

For more information about Moose Toys visit: www.moosetoys.com.

About Moose Toys
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.

We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting.

Australia might be our Moose family home, but with a team of 750 dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide!

About ONE PIECE
Based on Japan’s highest-selling manga series in history by Eiichiro Oda, ONE PIECE is a legendary high-seas adventure unlike any other. Monkey D. Luffy is a young adventurer who has longed for a life of freedom since he can remember. Luffy sets off from his small village on a perilous journey to find the legendary fabled treasure, ONE PIECE, to become King of the Pirates! But in order to find the ultimate prize, Luffy will need to assemble the crew he’s always wanted before finding a ship to sail, searching every inch of the vast seas, outpacing the Marines, and outwitting dangerous rivals at every turn.

ONE PIECE is a live action pirate adventure created in partnership with Shueisha and produced by Tomorrow Studios (an ITV Studios partner) and Netflix.

Co-Showrunners / Writers / Executive Producers: Matt Owens & Joe Tracz

Executive Producers:  Eiichiro Oda, Marty Adelstein and Becky Clements through Tomorrow Studios, Tetsu Fujimura, Chris Symes and Steven Maeda

For more info: Visit netflix.com/onepiece

Follow ONE PIECE on Twitter, Instagram, Tik Tok and Facebook