TEMPE, ARIZONA, — July 30, 2018 — McFarlane Toys today announced a new partnership with Epic Games to create a range of Fortnite premium collectible figures, related accessories and resin statues, in a deal brokered by IMG.
The new Fortnite branded collection will feature seven-inch premium figures from the Fortnite franchise and high-end accessories.
“The Fortnite brand has taken on global status and continues to grow each day. The game, with its sense of skill and irreverent fun, now has hundreds of character options to choose from, which is a tremendous blueprint for making any successful toy and action figure line,” said Todd McFarlane, CEO and Founder of McFarlane Toys.
“The developer’s art team at Epic Games wants to bring that same attitude into the creation of their toys, and everyone here at McFarlane Toys will be doing all we can to bring Fortnite fans the very best products,” said McFarlane. “With such a deep and visually interesting library to choose from, I have no doubt that we will be able to showcase both current and ‘classic’ looks from the Fortnite franchise. After talking with some of the top creators at Epic Games, I’m delighted they are as stoked about our partnership to make cool toys as we are!”
Donald Mustard, Worldwide Creative Director of Epic Games commented: “We’ve been fans of Todd and McFarlane Toys for years and years, and it’s been a dream come true to have an opportunity to collaborate with them. I’ve seen some of the prototypes and they’re so sweet… I think players are just going to be blown away.”
Launching in Fall 2018, the collection will be available for purchase from mass retail stores.
Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PVP Battle Royale or team up with friends in a co-op campaign to Save The World against a horde of monsters. Craft and loot in giant worlds where no two games are ever the same. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, iOS, and soon, Android.
ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the standards within the action figure market. For complete information on this pop-culture powerhouse, visit http://www.mcfarlane.com; http://www.facebook.com/
ABOUT EPIC GAMES
Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Unreal Engine is freely available at unrealengine.com. For more information on the studio, visit epicgames.com and check out @EpicGames.
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.