Sure there’s no Toy Fair this year, but there are still new announcements coming this month from toy companies. Here is news from Mattel about an extension of their popular Minecraft action figure line:
Microsoft x Mattel Minecraft – Spring 2021
2021 is another exciting year for Minecraft franchise as the best-selling video game in history with 200 million copies sold and 132 million monthly active users. Minecraft is also the #1 YouTube video game property with over 200 billion views in 2020.
Launching at full speed this Spring is the Minecraft Minecart Mayhem action set that delivers plenty of off the rails crashing fun. To take the Minecraft realism one step further and offer a more complete play experience, children and their parents can go to mattelplayroom.com and download a page of Minecraft-style track segments that they can then use to create their own custom Minecart Railway layouts.
Once again, Mattel brings unique play experiences from the Minecraft Universe into real life with game-accurate playsets, mini and larger scale collectible figures, role play toys, and more!