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Journey to Hot Wheels™ City to Collect Iconic Hot Wheels™ Cars in the All-New Racing and Track Building Experience


EL SEGUNDO, Calif. – October 7, 2020 – Start your engines, Hot Wheels™ fans! Mattel together with Budge Studios, creators of the beloved mobile games, Barbie™ Dreamhouse Adventures™, Thomas & Friends – Go Go Thomas and more, have released Hot Wheels Unlimited™, a brand-new racing and track building game featuring exciting puzzles and coveted Hot Wheels™ cars, for iOS and Android devices. In Hot Wheels Unlimited™, players will head to Hot Wheels™ City to test out their puzzle skills with fun challenges to collect legendary cars and road trip to the Build-A-Race Festival where they can build their own mega-tracks and race against friends.

In celebration of the game’s launch, Mattel and Budge Studios have released a launch trailer showcasing the high-speed racing, stunts, and creative track building players will experience in Hot Wheels Unlimited™ here. 

“We’re thrilled to expand our partnership with Budge Studios to bring Hot Wheels Unlimited to players globally,” said Andrew Chan, Head of Digital Gaming at Mattel. “In addition to the thrill of high-octane racing, players can fully customize their own tracks with epic ramps, powerful boosters and gravity-defying loops. Hot Wheels Unlimited unlocks the creativity within for Hot Wheels fans of all ages and provides a unique combination of puzzle challenges and car collecting.”

Hot Wheels Unlimited™ brings the classic Hot Wheels™ experience to life in digital form. Players will earn and collect iconic Hot Wheels™ cars as they compete in high-speed races and face off against the fearsome Nemeses who threaten Hot Wheels™ City. They’ll also put their wits to the test in unique challenges using track parts as puzzle pieces. Additionally, players can let their imaginations run wild as they create their own epic tracks in Builder Mode with unlimited possibilities.

Hot Wheels Unlimited™ is now available and free-to-play on the App Store, Google Play and Amazon App Store. Superfans can subscribe with the Ultimate Pass to compete against other players in head-to-head races, unlock additional challenges, gain access to a trunk-load of track pieces and more.


Assets showcasing the game’s cars, tracks and other features can be found here.


Follow on Facebook or visit the official website for the latest news and updates for Hot Wheels Unlimited™.


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About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


About Budge Studios

Budge Studios™ was founded in 2010 with the mission to entertain and educate children around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties, including Barbie®, Hot Wheels® and Thomas & Friends™. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets.