SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) is honored to receive the esteemed Activity Toy of the Year Award for its Master A Million bouncing ball at the Toy & Baby Industry Awards in Sweden.

Experts state that children should get 60 minutes of moderate to vigorous daily exercise that should include muscle strengthening and aerobic activity. The Master A Million ball helps keep kids active by marrying physical game play with virtual play, thereby infusing real-time fun into app-based gaming. The Master A Million ball includes a digital counter that registers your bounces, features a free interactive app that tracks your progress, communicates milestone phrases and badges, and posts user stats on a world-wide leaderboard! The Master A Million ball also includes a backlight behind the digital counter that flashes in different colors upon reaching each bouncing milestone.

Founded in 1961, Sweden’s Toy & Baby Toy of the Year Awards is the trusted source for play for consumers, retailers, and suppliers. This year, 36 toys were submitted and the Master A Million ball received top honor as the Activity Toy of the Year. The jury noted, “Master A Million draws a new map of how to use a ball. Keep track of how many times you bounce your ball using the built-in LCD display. Kids can compare with their friends and other children around the globe through top lists in the app and compete on who first reaches a million bounces. The jury likes the competition element that will attract more children to turn into the pursuit of the million. In addition, Master A Million fits as well for outdoor play as indoors.”

“We are honored to be recognized by our industry at the Toy & Baby Industry Awards in Sweden. The Master A Million ball is an innovative and fun way to keep kids active,” said Dan Westcott, Executive Vice President of Seasonal Division, JAKKS Pacific. “It challenges kids across the globe to master a million bounces, helping to enhance counting and fine motor skills, which can help contribute to increased confidence and performance in school and sports.”

This year’s award follows JAKKS Pacific’s 2017 overall Toy of the Year Award from the Toy & Baby Industry Awards in Sweden for Real Workin’ Buddies Mr. Dusty.

Primarily targeted to kids ages five and older, the Master A Million bouncing ball is available now for an approximate retail price of USD $12.99 and 199 SEK.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS, XPV®, Max Tow, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and, C’est Moi, a youth skincare and make-up brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2018 JAKKS Pacific, Inc. All rights reserved.