UFC Fans Can Bring the Fight Home with Action Figures Featuring
Top UFC Athletes, Role Play Items and an Authentic Playset to Debut at Retail in late Spring
February 21, 2020 — Jazwares, a global leader in play, and UFC®, the world’s premier mixed martial arts organization (MMA), have teamed up for a new line of action figures, role play items and a playset. Featuring fan-favorite athletes such as “The Notorious” Conor McGregor, Jon “Bones” Jones, Donald “Cowboy” Cerrone, Daniel “DC” Cormier, Khabib “The Eagle” Nurmagomedov and Max “Blessed” Holloway. The new UFC line will be on display at Jazwares’ booth during the 2020 New York Toy Fair this weekend and will hit retail locations in late spring.
“With massive star power and around the clock coverage, UFC has built a reputation for breaking barriers and pushing the limits of sports to become one of the most widely viewed entertainment franchises in the world,” said Laura Zebersky, Chief Commercial Officer, Jazwares.
UFC toys & action figures are highly detailed and realistic representations of UFC athletes that offer fans a lot of fun ways to play, whether they are adult fanatics or kids recreating some of MMA’s biggest events. The product line includes both 6” premium articulated and plush figures with sounds perfect for both adults and kids looking to collect their favorite fighters. Additional products will include an Octagon® playset and role play items such as the UFC Legacy Championship Belt. Jazwares and UFC are also planning to add more athletes to the line with a second wave of figures to be released later this year.
“Together with Jazwares, we are creating an expansive UFC toy and figurine line that is sure to become a must have for MMA fans of all ages,” said Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC.
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, collectibles, musical instruments, and consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Jazwares’ mission is to entertain through the creation of innovative products. The company’s portfolio features a variety of dynamic, wholly-owned brands along with leading global licenses, and includes acquisitions First Act, Russ Berrie, Applause, Zag Toys, and Wicked Cool Toys. For more information about Jazwares, please visit www.jazwares.com.
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 318 million fans and 80 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 65 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.