Universal Games and Digital Platforms and Funko Collaborate on First Funko Match-3 Puzzle Game
San Diego Comic-Con Attendees Will Get an Exclusive First-Look
Universal City, Calif. – July 11, 2019 – Universal Games and Digital Platforms, in collaboration with Funko, Inc., today announced Funko Pop! Blitz – a new match-3 puzzle mobile game featuring Funko Pop! characters from popular franchises, including Back to the Future, Jurassic World, Fantastik Plastik, Shrek, How to Train Your Dragon, General Mills, Universal Monsters and more. Fans attending San Diego Comic-Con can find out more about the upcoming launch – and be the first to hear about new character reveals – at the Funko Funkast hour-long panel taking place in the San Diego Convention Center, Room 6A, at 10 a.m. on Thursday, July 18.
In Funko Pop! Blitz, fans can play through 60-second rounds and win big by matching three characters to score points and complete quests to level up. From Marty McFly and the Jurassic World T. rex, to Lucky the Leprechaun and Frankenstein, each Funko Pop! Blitz character will come to life with a range of emotions and fun animations. Players can collect iconic Pop!s and activate “Supers,” which are 3D character animations that celebrate fan-favorite moments from movies, TV shows and commercials. These can be used to clear more Pop!s, create power-ups or add more time to each round.
Funko Pop! Blitz also offers Blitz Mode for players seeking a different kind of challenge. Fans can find a Blitz meter at the bottom of the game board that they can continuously fill up as they match. Once full, one of the five Pop! characters on the board will disappear temporarily, allowing players to make more matches and score bonus points.
“Funko stands for everything pop culture and seemed to be the perfect way to bring together all of our iconic entertainment franchises, as well as others fans love, into one game,” said Chris Heatherly, Executive Vice President of Games and Digital Platforms, Universal Brand Development. “The Pop! style is iconic and unique, and we know that funatics love to collect everything Funko, which sets this up to be the ultimate character-collecting game. We’re thrilled to extend our collaboration, which started in toys, to the worlds of digital and gaming.”
“Our team at Funko is pleased to be partnering with Universal Games to create the first-ever Funko mobile puzzle game inspired by pop culture,” said Brian Mariotti, Chief Executive Officer of Funko. “Fans will soon be able to engage with iconic characters in this immersive, fast-paced mobile gaming experience.”
Developed by Tic Toc Games, Funko Pop! Blitz will be free to download, with in-app purchases, and will be available soon on the App Store and Google Play Store. For a limited time at launch, players will get an in-game Marty McFly Funko Pop!, along with in-game gems and coins. Fans can sign up now on www.funkopopblitz.com to receive the Funko Pop! Blitz newsletter. New characters, game features and events will be revealed in the coming months.
Fans who visit www.funkopopblitz.com can also enter a sweepstakes* between July 11, 2019 and August 1, 2019 to win an exclusive prize pack, which will include select retail items from the Funko booth at San Diego Comic-Con. A winner will be announced at a later date.
*NO PURCHASE NECESSARY. Void where prohibited. Legal residents of the 50 United States or District of Columbia and Canada (excluding Quebec) who are 18 or older only. Begins July 11, 2019 at 12:00 a.m. PT and ends August 1, 2019 at 11:59 p.m. PT. Limit 1 entry per person. Only 1 prize available, consisting of exclusive Funko Pop! figurines and other retail items (ERV: $495 USD). Odds depend on number of eligible entries. Skill-testing question required (Canada only). Visit www.funkopopblitz.com to enter. For Official Rules and prize details, visit www.funkopopblitz.com/SDCCSweepstakes.Sponsor/Promoter: Universal Studios Interactive Entertainment LLC.
About Universal Games and Digital Platforms
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content and consumer experiences. The company’s extensive portfolio includes properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, board games, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
About Tic Toc Games
Founded in 2011, Tic Toc Games is known for precision game-making. Their reputation is built on strong game fundamentals, beautiful visual design and deep social hooks. Most known for titles like Panda Pop, Adventures of Pip, and Pug Run, their games resonate with a variety of different players. Learn More at www.tictocgames.com and follow them on Twitter @TicTocgames.