Hasbro sent over an impressive Press Kit of their new products for the upcoming UGLYDOLLS movie, opening May 3rd. The box offered a sampling of each of the product categories the will be offering to support the movie. I gathered up my 3 year old daughter and we did an unboxing video of all of the new movie product. The new Hasbro UglyDolls movie product should be in stores now.
Hasbro has really extended the UGLYDOLLS brand beyond the traditional plush that the license has lived in for close to 20 years. There are many “surprise” and potential “unboxing” elements to many of the toys and figures as is the current trend in children’s toys.
Here are a few pictures of the Hasbro’s Toy Fair 2019 UGLYDOLL show room from our 2019 Toy Fair Galleries:
See below for a synopsis of the UGLYDOLLS film and the trailer:
Unconventionality rules in UGLYDOLLS, STXfilms’ new animated musical adventure starring the acting and singing voices of Kelly Clarkson, Nick Jonas, Janelle Monáe, Blake Shelton and Pitbull. The film is inspired by the unique and beloved global plush toy phenomenon launched in 2001.
In the adorably different town of Uglyville, weird is celebrated, strange is special and beauty is embraced as more than simply meets the eye. Here, the free-spirited Moxy and her UglyDolls friends live every day in a whirlwind of bliss, letting their freak flags fly in a celebration of life and its endless possibilities, occasionally looking to the sky, where a new UglyDoll will appear and be embraced by the community.
Moxy (Kelly Clarkson) loves her square-peg life in this round-hole town, but her curiosity about all things leads her to wonder if there’s something – anything – on the other side of the mountain which nestles Uglyville. Moxy gathers a group of her closest friends and sets off to find what’s on the other side. They discover another world – Perfection – a town where more conventional dolls are trained in protocols before they graduate and are sent to the “real” world to find the love of a child.
In Perfection, Moxy and her crew are subject to the manipulations of Lou (Nick Jonas), the perfect doll in charge of training recruits. Here, the UglyDolls will confront what it means to be different, struggle with their desire to be loved, and ultimately discover that you don’t have to be perfect to be amazing because who you truly are is what matters most.
Also starring in the voice cast of UGLYDOLLS are Wanda Sykes, Emma Roberts, Gabriel Iglesias, and Wang Leehom.
Thank you to HASBRO for sending us the press kit and these products to unbox.