Hasbro is on a roll with breaking news this week. Following news of the company phasing out plastic in packaging and acquiring the global master license for Ghostbusters, Hasbro announces that they will be acquiring Entertainment One (eOne) for around US$4.0 billion. While eOne might not ring bells with many of our mature toy collecting readers, the company is widely popular with the younger age set for their Peppa Pig and PJ Masks properties. In film, eOne has been transforming its business to focus on high-quality premium talent-driven content, including titles like Clifford the Big Red Dog and Monster Problems.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” said Brian Goldner, Hasbro chairman and chief executive officer. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realize full franchise economics across our blueprint strategy for shareholders. We are excited to welcome eOne’s talented employees from around the world into the Hasbro family.”

Source: Business Wire

Keep up with all the latest toy news by following Figures.com on Facebook and Twitter!

To buy action figures, take a look at Hobby Link Japan, BigBadToyStore.com, TheToySource.com, Toynk.com, and BriansToys.com.