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New MY LITTLE PONY: PONY LIFE Series Launches In 2020


Select Products Available Now!


PAWTUCKET, RI – November 13, 2019 – Hasbro, Inc. (NASDAQ:HAS) today revealed the next exciting chapter for its successful MY LITTLE PONY franchise.  MY LITTLE PONY: PONY LIFE, is an all-new animated series produced by Hasbro’s Allspark Animation, launching in 2020, with a robust product line inspired by the series and available from select retailers this winter.

The “Mane 6” characters fans fell in love with in MY LITTLE PONY: FRIENDSHIP IS MAGIC are back with all-new character design inspired by chibi-style animation.  The MY LITTLE PONY: PONY LIFE series launches next year with all-new content premiering on Discovery Family and Discovery Family GO and short form content on the MY LITTLE PONY YouTube channel. MY LITTLE PONY: PONY LIFE features the same voice actors who made the Mane 6 famous in MY LITTLE PONY: FRIENDSHIP IS MAGIC.


The new look for the franchise kicks off this winter with an exciting product line featuring toys designed to Reveal the Magic of Friendship with the comical characters and mysterious potions that are featured in the animated series.  The new line dials up the magic experiences more than ever before with magical potion surprise, magic growing hair, magic color reveal hair, and more!  Each product can reveal even more magic with a special potion bottle to unbox in every package.  Amazon will be the first to debut select new products on November 13.  Additional MY LITTLE PONY: PONY LIFE product will start hitting shelves at select retailers in December – just in time for the holidays.   Toys “R” Us will be the exclusive destination for the MY LITTLE PONY Magic Potion line in Canada in 2020.


“We are thrilled to reveal a new, magical chapter for the MY LITTLE PONY franchise – and it’s funnier, sweeter and warmer than ever!” says Samantha Lomow, President, Hasbro Entertainment Brands.  “Our magical MY LITTLE PONY makeover is inspired by our fans who are looking for more ways to experience their favorite characters from the MY LITTLE PONY world. We are also bringing the magic to life with all new ways to play so our fans can experience the magic through engaging new products. We hope fans of all ages will enjoy exploring a fun new side of friendship and all the new story magic MY LITTLE PONY: PONY LIFE has to offer as we gear up for the launch of the all new MY LITTLE PONY movie from Paramount on September 24, 2021.”

The new MY LITTLE PONY: PONY LIFE show looks at the funny side of friendship.  The new center of the world is Sugarcube Corner – just like going to a friend’s house after school, this is our ponies’ home away from home. Here, Pinkie Pie serves up frosted cupcakes to the best customers in the world— her friends! PONY LIFE episodes feature hilarious, “SLICE OF LIFE” stories that modern kids can relate to.  The series is LOADED with magic, including a mysterious source of potions that Pinkie keeps hidden behind the bakery counter and breaks out when the need arises.



(Ages 3 years & up/Approx. Retail Price: $19.99/Available: Winter 2019)

The Magical Mane Rarity figure has beautiful hair that grows and changes color! The 6.5 inch figure comes with hair styling accessories, including a character-inspired hair brush. Kids can grip her mane in the hairbrush and brush her hair to see it grow, then, brush her tail to make her tail grow! Her multicolored hair also changes color when sprayed with ice water (use clean tap water only). The figure’s extra-long rooted hair is soft and great for brushing and styling. The Magical Mane Rarity also comes with 10 surprise accessories for hair styling fun. The Magical Mane Rarity features a reimagined form factor for a fresh and adorable take on the character’s original design in all-new My Little Pony entertainment, PONY LIFE. Available at most major toy retailers nationwide.


(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Winter 2019)

Reveal the magic with beloved MY LITTLE PONY characters! Each Potion Pony 3-inch figure comes with a comb and 4 surprise accessories. Tear open the potion bottle-themed pack and pour out the magical accessories for styling their long brushable hair! Potion Ponies feature a reimagined form factor for a fresh and adorable take on the characters of the MY LITTLE PONY: PONY LIFE series. Look for some favorite MY LITTLE PONY characters, including Fluttershy, Twilight Sparkle, Applejack, Pinkie Pie, Trixie Lulamoon, and Potion Nova! Each sold separately. Available at most major toy retailers nationwide.


About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).