New Star Wars products available in stores and online for Star Wars Day

KANSAS CITY, Mo. (April 30, 2019) — Celebrating with Star Wars fans, Hallmark announces plans to launch new products and deals in Hallmark Gold Crown® stores and online on Star Wars Day on May the 4^th.

“Celebrating Star Wars Day annually with fans has become a Hallmark tradition,” Christine Taylor, Hallmark Licensing explains. “We’ve been creating Star Wars products at Hallmark for 25 years, and being huge fans of the franchise, we love continually reinventing new ways to help friends, fans, and families to connect through their shared love of the creatures, the characters, the ships, and all the memorable moments and quotes.”

The newest items to join the Hallmark galaxy of Star Wars products include a Star Wars Day exclusive Hallmark Keepsake Ornament of the iconic Star Wars Medal of Yavin. Great new Star Wars gifts expand a robust collection of products that feature favorite  characters and famous movie lines. New fan favorites include kitchen accessories such as a Chewbacca themed apron and Millennium Falcon grilling spatula. Collectors will also be excited to see the new itty bittys® plush character of Luke Skywalker in the X-34 Landspeeder designed from a deleted scene in Star Wars: A New Hope. Other items including Hallmark Keepsake Ornaments will be available for preordering.

Hallmark eCards has also created an exclusive stop-motion animated Star Wars Day eCard featuring Star Wars itty bittys® available to new and current subscribers. In addition, Hallmark eCards has produced a sharable video version that can be accessed and shared from the Hallmark eCards Facebook page. This exclusive Hallmark eCard and video provides a fun way to celebrate Star Wars Day with friends and family.

Offers and Promotions

Hallmark Gold Crown stores will be offering in-store promotions for the celebration of Star Wars Day, including a free limited-edition four-piece pin set with a purchase of $15 or more on Star Wars merchandise. Fans shopping in stores and online at Hallmark.com will also receive “a fourth off” select Hallmark-branded Star Wars gifts.  See offer page for details

More Star Wars Products Coming Soon

The 2019 Hallmark Keepsake Ornament line, which features Star Wars characters and starships, was just unveiled in the Dream Book and will be available starting in July in Hallmark Gold Crown stores and online. This year’s collection features the final starships in the Star Wars Storytellers series.

The complete selection of Star Wars items can be found in Hallmark Gold Crown stores and online at Hallmark.com; use the store locator to find a nearby store.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.

About Hallmark

For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts is an emerging business selling a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.