Last week, we shared word that Toys R Us may be attempting a comeback, rejecting all formal and informal bids for the brand assets and looking to relaunch on their own. What is now hitting more mainstream outlets is that, while that news was making the rounds, Geoffrey, the Toys R Us mascot was at the Dallas Fall Toy Preview event, sporting an all-new logo. Thanks to Toy Queen, we have a look at Geoffrey and one of the reps walking around the event. According to an article posted by ToyBook.com, the initial Geoffrey’s Toy Box locations will » Continue Reading.

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