HOT WHEELS: FROM 0 TO 50 AT 1:64 SCALE

Celebrate the creativity-igniting, imagination-inspiring 50 years of Hot Wheels!

For five decades Mattel’s Hot Wheels have ruled the die-cast world. They’re the fastest, coolest, most stylish small-scale cars on the planet. Hot Wheels: From 0 to 50 at 1:64 Scale recounts the story of how Mattel tore up the toy car rule book to create Hot Wheels – a toy so awesome that kids and collectors were blown away and remain so to this day.

This special anniversary book is highly illustrated including rare design drawings and prototypes from Mattel’s archives as well as fantastic unpublished photos of all of the great Hot Wheels vehicles from across their 50-year history. It reveals why the cars are so fast, how the models are designed, who came up with the logos, and all the detail that has ensured Hot Wheels position as the greatest toy cars ever made. From the first “Sweet 16” cars released in 1968 through today’s track sets, real-world full scale cars, and unique collectibles, Hot Wheels: From 0 to 50 at 1:64 Scale covers the amazing story of Mattel’s legendary miniature cars.

Not only are Hot Wheels cool, so is this book: housed in a specially-designed carrying case, modeled off the familiar and fun cases you kept your favorite and fastest Hot Wheels cars. Officially licensed with Mattel, this book is a perfect gift for collectors and enthusiasts alike.

Kris Palmer is the author of six books, including Dream Garages, Survivor-The Unrestored Collector Car, and Fast and the Furious: The Official Car Guide. He grew up near Philadelphia with Hot Wheels in his hands and cars on the brain.

Hot Wheels: From 0 to 50 at 1:64 Scale

by Kris Palmer

Motorbooks · September 25, 2018

$40.00 US · 160 pages · Hardcover

ISBN: 9780760360309