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Breaking News: @Mattel #SDCC 2021 #MastersOfTheUniverse Exclusives Announcement #MOTU #ComicConAtHome

Today we are wrapping up our first week of SDCC 2021 Convention Exclusive Reveals from our friends at Mattel and Mattel Creations. All week long we have revealed new SDCC@Home exclusives from Mattel that will be available for you to order on MattelCreations starting July 22nd!

Today we get to look at their SDCC Exclusive offerings for their fan-favorite MASTERS OF THE UNIVERSE lines!  And we have THREE big reveals across their Hot Wheels, Mega and Masterverse brands!

MEGA Collabs.™ Masters of the Universe™ Battle Labbit™

The Labbit has seen countless iterations over the years – that’s what happens when an iconic vinyl figure takes the pop art scene by storm – but this might just be the most powerful Labbit in the universe. But this time, we’ve really caught lightning in a bottle (think about it!).

Collaborating with both Masters of the Universe and Frank Kozik himself, MEGA is mighty proud to unleash this buildable Battle Labbit. Complete with all of the Labbit’s signature features, this iteration provides a fresh dose of MOTU, paying tribute to Battle Cat as it will appear in the upcoming Masters of the Universe: Revelation animated reboot. Build it, bask in its beauty, just don’t actually battle with it. Why? Because this is more than a toy. This is art.

SRP: $50

Photographer Wiily
Stylist Alex

Masters of the Universe® Masterverse Revelation Scare Glow® Action Figure     

 Masters of the Universe™ Masterverse™ is an exciting new line of MOTU® action figures, and its first wave celebrates the release of a thrilling Netflix animated series Masters of the Universe™: Revelation™! This collector’s edition of Scare Glow®, the skeletal ghost warrior whose loyalties are to the evil Skeletor®, is highly detailed and features glow-in-dark skeleton and head. Highly articulated, this action figure has 30 working joints for battle scenes and power posing. Figure comes with posable cape and scythe of doom, plus extra hands. Special LED packaging includes purple and white lights that brilliantly display the glow-in-the-dark effect!

A must have for collectors and fans who treasure the MOTU® legacy and also appreciate the expertly crafted updates of the Masterverse line. By the power of Grayskull™! Each sold separately, subject to availability. Colors and decorations may vary.

SRP: $35



Hot Wheels Comic Con Masters Of The Universe Wind Raider® vs Land Shark

Beginning back in the 1980s, fans couldn’t get enough of He-Man® and his ability to defend Eternia® from Skeletor™ and the forces of evil. Now, in the spirit of that epic rivalry, Hot Wheels® has created a highly-detailed Wind Raider, the powerful Eternian jet, and Land Shark, a shark-like tank that terrorizes Eternia®.

The Wind Raider sports the original signature olive-green hull, dark yellow wings, and skull deco and comes with He-Man® mini figure to ride the Wind Raider to victory. A fuchsia shark grazes the front of the Land Shark and features a Skeletor™ action figure at the helm with the mounted weapons on the back. MOTU® fans will want to collect this replica of the powerful jet-propelled military craft that transports He-Man® across the skies and just above the water of the Harmony Sea. Comes in artistic vintage-inspired window box packaging with insert that Masters of the Universe® aficionados will display with pride. Colors and decorations may vary.

SRP: $35


All of the products revealed this week will be for sale on Mattel Creations, the company’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

If you missed any of our previous epic Mattel Exclusive announcements this week:

WWE announcement

Jurassic Park announcement

Pixar Spotlight announcement

Hot Wheels announcement


Mattel still has some surprises up their sleeve for next week so stay tuned for the latest news!