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Blizzard Entertainment’s epic community celebration returns November 1–2 in Anaheim


The Darkmoon Faire, BlizzCon Store, and Publishers Row all return, with event collectibles, gear, trade opportunities and autograph sessions throughout the show


New highlights include first previews of the brand-new Small World – World of Warcraft® board game and new Blizzard franchise novels


Blizzard fans from around the world will once again take over Anaheim, CA for BlizzCon® 2019, which runs November 1–2 at the Anaheim Convention Center. Attendees will have access to a multitude of exclusive event activities over the weekend, including first looks of new, upcoming consumer products; BlizzCon-featured collectibles and trading; autograph signings; and BlizzCon Store all-access gear sales, including products from Overwatch®, World of Warcraft®, Diablo®, StarCraft®, and more.


The popular Darkmoon Faire will also return to BlizzCon 2019 with an immersive, one-of-a-kind experience allowing attendees to collect and trade exclusive BlizzCon items with fellow players. Attendees can also check out the returning Publishers Row and the BlizzCon Store for autograph opportunities and merchandise featuring their favorite games, worlds, and characters. And for the first time at BlizzCon 2019, players will get a sneak peek of Asmodee’s newly announced Small World – World of Warcraft board game, as well as previews of Scholastic’s upcoming novels for World of Warcraft and Overwatch.




Darkmoon Faire (Collector’s Guide)

The popular and interactive Darkmoon Faire returns to BlizzCon 2019. This dedicated area located in North Hall Level 2 hosts activity-based retail experiences where fans can collect and trade unique pins, badges, vinyl figures, capsule toys, and other collectibles—including a variety of items celebrating the World of Warcraft 15th anniversary.


The Darkmoon Faire area will be open November 1–2 with activities at the Darkmoon Faire & Badge Trading Booth, Wonderworks Pop-Up Shop (featuring D.E.H.T.A. plush toys), Capsule Toy Depot, and other exciting booths.


Timewalkers’ Treasure Chests (with World of Warcraft 15th Anniversary Gold Patina Sylvanas Funko POP! exclusive figures) are also available for collectors at the show, while the March of the Murlocs starts on Saturday at 12:45 p.m. in the entrance of Hall D. Attendees can purchase the all-new 2019 murloc kigurumis at the BlizzCon Store.


BlizzCon Store (All-Access Gear Sale)


The BlizzCon 2019 All-Access Gear Sale is now live and open to all Blizzard players attending the show, as well those participating from home. For those attending BlizzCon in person, Blink shopping is now available, which allows customers to shop online or through the mobile app and pick up their purchases at the convention starting Thursday, October 31 at the BlizzCon Store located in North Hall Level 1.

For Blizzard community members watching the festivities online or wanting loot shipped straight to their doorstep, BlizzCon 2019 merchandise is available now at the Blizzard Gear Store. Please note that the BlizzCon All-Access sale is only available on the US version of the Gear Store.




Small World – World of Warcraft Board Game (Asmodee)


Blizzard has teamed up with Asmodee, one of the leading international board game publishers worldwide, and continues the BlizzCon tradition of first-looks with the fan preview of assets from the upcoming Small World – World of Warcraft board game. Small World – World of Warcraft extends the iconic game experience onto the tabletop where players vie for conquest and control of Azeroth and its world filled with orcs, elves, and more.


Small World – World of Warcraft will be available in Spring 2020. First assets from the board game will be on display BlizzCon.


World of Warcraft: Traveler – The Shining Blade Novel (Scholastic)


BlizzCon 2019 will also give followers of the popular World of Warcraft: Traveler trilogy a treat with a sneak peek of its final installment, The Shining Blade, from Scholastic. Penned by bestselling author Madeleine Roux and featuring stunning artwork, the epic conclusion to the Traveler series sees Aramar Thorne and Makasa Flintwill continue their journey across Azeroth to seek out shards of the legendary Diamond Blade and reveal its truth – all while taking on dangerous mercenaries and sorcerers such as Malus and the Hidden.

The Shining Blade, the epic conclusion to the World of Warcraft: Traveler trilogy, releases December 26, 2019 and is available now for preorder at retailers nationwide and online.


Overwatch – The Hero of Numbani Novel (Scholastic)


BlizzCon 2019 attendees will get a special first look at upcoming novel The Hero of Numbani from Scholastic. This epic adventure, from the minds of the Overwatch game team and critically acclaimed author Nicky Drayden, centers on hero Efi Oladele and the futuristic African city of Numbani, where humans live in harmony with humanoid robots known as omnics. When the terrorist Doomfist aims to shatter that unity, Efi rises to the occasion and builds Orisa, a true guardian for Numbani, in an effort to stop Doomfist’s forces before it is too late!


The Hero of Numbani novel is available now for preorder at Amazon and releases on May 5, 2020 at retailers nationwide.




Publishers Row


Publishers Row returns at BlizzCon 2019, featuring novel and art book autograph sessions with fan-favorite authors, writers, artists, and more. Highlighted guests will include New York Times bestselling author and member of Blizzard’s story and franchise development team Christie Golden (World of Warcraft novels); author Chelsea Monroe-Cassel (Overwatch: The Official Cookbook); fantasy artist/illustrators Gerald Brom and Blizzard’s own Samwise Didier (The Art of Diablo); Blizzard story/cinematic writers Robert Brooks, Matt Burns, and Andrew Robinson; and many other Blizzard creators and talent.


Autograph sessions will be held throughout BlizzCon at Publishers Row in the Darkmoon Faire in North Hall Level 2. Daily schedules for signings will be posted on site.


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About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, HearthstoneOverwatch®, the WarcraftStarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-two #1 games* and numerous Game of the Year awards. The company’s online gaming service, Blizzard®, is one of the largest online-gaming services in the world, with millions of active players.


*Sales and/or downloads, based on internal company records and reports from key distributors.


Cautionary Note Regarding Forward-looking Statements:

Information in this media that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about BlizzCon 2019, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.